It also hopes that bringing games to Messenger gets their brands like Tribez in front of new players, making discovery easier here than in traditional app stores.

The company says this new division will make casual, mid-core (these are more like traditional games, but they play in shorter spurts), and hardcore releases. Need a Hero: Puzzle Rush takes the series’ gem-busting action and evolves it with time-based play, hidden rows, and more. The next game in the series, Need a Hero: Puzzle Rush, will be Game Insight’s second offering on Instant Games. In addition to the investment in a division focused on Instant Games, Game Insight has also acquired Alis Games, creators of the critically-acclaimed Need a Hero game.

And that could benefit a company like Big Viking Games.

But with Facebook jumping into this space, it could make this gaming business work as long as the technology functions as promised. Messenger-style apps are key to game distribution in Asian markets led by companies like Tencent and Line, but that business model hasn’t caught on in the West - and Line has even abandoned the United States.

The tribez not working on facebook